Our Managing Partner, Jon Minjoe, was invited to share his thoughts about getting the most out of a fundraising email. Read the full article here.
TIP 2: STOP WITH ALL THE LINKS
If the purpose of your email is to raise money, give recipients a single destination: your donation page. Certainly, include several links to the donation page in your email, but only to your donation page.
Avoid adding postscripts about clicking here to volunteer, signing up for a newsletter, RSVP’ing for a rally, or getting Mrs. Candidate’s great recipe for apple pie. Every opportunity you give someone not to donate is a contribution you’ve potentially lost.
