End of a (News Feed) era
“When the history of Facebook is written, mark down March 14th, 2019 as the end of the News Feed era.” What do we do when the News Feed is no longer the keystone of the Facebook experience? Understand that...
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Sam Adams is the latest brand with a Trump problem
When a Beer Inspired by the Revolution takes on the Resistance Think Americans are polarized? We can’t even agree on good, cold beer anymore. Jim Koch, founder of Samuel Adams beer, stood up to provide a toast at a...
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What Nike Gave Up
Nike tapped Colin Kaepernick to be the face of their new “Just Do It” campaign. A brand that has been the standard bearer at the top of the fitness game for decades turned to the single most controversial sports...
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Are you a red-state or blue-state brand?
Whether they like it or not, John Deere now has a politics. So does Chevron. And Patagonia. Certainly Starbucks. By just mentioning those brands, most Americans know exactly which “side” each represents. In a world starved of attention, consumers...
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Politics, Parties, and Politicians… all Poisonous?
Politics as poison is the conventional positioning for brands. If it sounds like something a Congressman says on cable, just stay away. This recent study, reported by Axios, confirms what any marketer worth their salt already knew: an unpopular...
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