Helping clients win in the contest of ideas.
When a Beer Inspired by the Revolution takes on the Resistance Think Americans are polarized? We can’t even agree on good, cold beer anymore. Jim Koch, founder of Samuel Adams beer, stood up to provide a toast at a...
Read More
Nike tapped Colin Kaepernick to be the face of their new “Just Do It” campaign. A brand that has been the standard bearer at the top of the fitness game for decades turned to the single most controversial sports...
Read More
Whether they like it or not, John Deere now has a politics. So does Chevron. And Patagonia. Certainly Starbucks. By just mentioning those brands, most Americans know exactly which “side” each represents. In a world starved of attention, consumers...
Read More
Politics as poison is the conventional positioning for brands. If it sounds like something a Congressman says on cable, just stay away. This recent study, reported by Axios, confirms what any marketer worth their salt already knew: an unpopular...
Read More
“You need a political consultant.” That sounds like telling an 18 year old high school senior “you need to major in sociology.” Sure, somebody is making a living doing it. But they’re filling a niche, running a racket, or...
Read More