Helping clients win in the contest of ideas.
Politics as poison is the conventional positioning for brands. If it sounds like something a Congressman says on cable, just stay away. This recent study, reported by Axios, confirms what any marketer worth their salt already knew: an unpopular...
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“You need a political consultant.” That sounds like telling an 18 year old high school senior “you need to major in sociology.” Sure, somebody is making a living doing it. But they’re filling a niche, running a racket, or...
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As the 2018 election cycle enters the peak campaign phase, our ongoing political campaign work reminds us of the most important resource campaigns have and how its allocated. Many believe that this vital resource is money, the mother’s milk...
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Homer’s The Odyssey of Digital Fundraising In 2018, about $40 billion more was spent on online advertising than on traditional television. And last year, online giving grew by 12%. Still, with email providers directing 65% of all emails sent...
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While the Cambridge Analytica and Facebook scandal continues to unfold, we wanted to share a quick summary of what happened, the current landscape, and what (if any) changes can be expected in the future. Executive Summary Cambridge Analytica (no...
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