The Google Algorithms update that began in June this year will make tracking website performance better, and easier, for website owners. The new update will create a better understanding of content performance with great new insights. The new Core Web Vitals help to enhance a user’s experience, and thus can increase your page’s overall UX(user experience). The Core Web Vitals are:
- Largest Contentful Paint
- First Input Delay
- Cumulative Layout Shift.
Largest Contentful Paint (or LCP) is the first Core Web Vital. LCP measures how long it takes for the main content of a page to load and be ready to interact with.The largest main piece of page content, for example, could be a listing page on a Real Estate brokerage’s page. LCP would measure how fast or slow the listing page loads on the website. LCP adds up to 25% of your Google Performance Score, and needs to load in under 2.5 seconds to pass the Core Web Vitals assessment. There are ways to improve your site’s LCP to be sure to pass the Core Web Vitals assessment:
- Remove large page elements, your Google PageSpeed Insights will determine if this is a factor in the diagnostics portion.
- Setting up lazy loading can improve your speed since it makes it where images only load when scrolling down the page.
- Remove any unnecessary third-party scripts, Backlinko did a study and found that third-party scripts can slow down a page by 34 milliseconds.
First Input Delay (or FID) measures how long it takes for a user to interact with your website. A few interactions could include changing which page you are on from a drop down menu, clicking on a navigation bar, or entering an email address into a field. Making sure your website has a quick reaction time to these items will lead to passing the Core Web Vitals assessment. There are a few ways to improve your website’s FID score:
- Remove any third-party scripts. Similar to LCP, removing any non-critical third-party scripts can boost your website speed.
To pass the FID’s Core Web Vitals assessment, your web page needs to have a response time of under 100 milliseconds. Like LCP, it also accounts for 25% of your Google Performance Score. FID is along the same lines of speed as LCP, but rather than just measuring page speed, it measures how long it takes users to interact on your website.
Cumulative Layout Shift (or CLS) is the visual stability of a page. If you have a high number of elements moving on your page, then the CLS will be too high to keep up stability. We have all had a time where a mobile page is loading, we go to click on a link, and the page moves. This leads to us clicking on something we weren’t aiming to click on. This helps determine if a page has bad CLS. To pass a Core Web Vitals assessment, your web page needs to register a score under .1 and it also accounts for 5% of your Google Performance Score.
The rollout began June 16th 2021 with a second update in July and the full Core Update is projected to complete sometime in August. The Core Updates are quality updates intended to help websites with high-quality relevant content. Next in line will be a Spam Update, mainly to make the search safe for users. Users and website owners should start seeing changes in their website analytics and browsing soon. Beast is excited about the updates to make user experience as well as client’s experiences on their websites the best they can be.