Homer’s The Odyssey of Digital Fundraising

In 2018, about $40 billion more was spent on online advertising than on traditional television. And last year, online giving grew by 12%. Still, with email providers directing 65% of all emails sent in the U.S. to spam folder, it’s critical you do everything possible to ensure yours are delivered. Digital fundraising is an odyssey worth embarking upon, but be careful of the growing pitfalls that can lead you astray.

Dale Carnegie’s How to Win Friends and Influence People on Facebook

Make new friends quickly and easily! Increase your non-profits popularity! Win the hearts and minds of supporters and donors alike!

Dale Carnegie would have loved Facebook, and so should you! While Millennials and Gen Z members are flocking to platforms like Instagram, Boomers have settles into Facebook for the long haul — and with them their friends, influence, and checkbooks. Cha-ching!

Marcel Proust’s Remembrance of Inboxes Past

In non-profit fundraising, email is king. Back in the good ole days of digital campaigning, emails flooded into inboxes from everywhere. Today, not so much. And, emails users have become much pickier about what they open. Even emails from VIP surrogates aren’t opened as often today if they come from an unfamiliar source.

As a result, content is more important than ever. Communicating with members, donors, and prospects on what they care about is critical to keep open and click-through rates as high as possible.

Samuel Beckett’s Waiting for Godot to Follow You

Twitter often feels like something out of a Beckett play, all that hurry up and wait. With its 250 million users tweeting 240-characters at a time, navigating the platform can seem daunting. But despite the cacophony of voices all chattering away, there’s a fortune in followers and fundraising to be found. Targeted engagement might not save “Didi and Gogo” but it is the key to social media success for non-profits looking for new supporters and donors.