When potential customers or clients begin to research a company the first thing they go to is the company’s website. People want to see and learn about a company from their website more than their social media pages. Why? Because while Social media can give good insight of what a company provides, a website gives so much more information than Instagram, Facebook, or Twitter can. More important than just having a website, is having a great website.
In real life the team of a company is the face of a business, but websites are the online form of that “face”. A strongly built website will get you ahead of your competitors. Providing an informative homepage to really catch the eye of your target market can strongly boost business and brand awareness. If your website is mediocre, or worse, you don’t have a website, then your online presence is heavily slacking, causing you to miss out on potential business. The level of work ethic you have for your business should equate to your online presence and the content of your website should display the quality of your brand.
We think of websites as part of the foundation of a business. Without a strong foundation you will have severe complications from the beginning. For general marketing purposes your website has to be strong, informative, and captivating; otherwise you aren’t going to get the attention of your target audience. Marketing your website goes beyond owning a website. Keeping your blog updated weekly or even bi-weekly will help with Search Engine Optimization (SEO).
Having a client-focused website will help with engagement, SEO and the generation of new traffic and leads. Take our homepage for example, we list what we do and what we don’t do to help answer questions potential clients may have up front. We have blog posts, a contact us page, and more to develop engagement within our website. Adding blog posts, videos, or other content that engage with the customer to add value to their experience with your company can increase engagement tremendously.
Possessing a strongly built website that connects with your target audience will drive business more than a poorly designed website that gives vague details. A company’s website should also reflect the amount of care they have for their clients. If your website provides captivating content, quality information, and is focused on satisfying your target market, then your online presence will reflect the face of your business.