Andy Barr: Getting Results for Kentucky’s 6th District
On the lists of the most competitive and expensive races of the 2018 cycle, the fight for Kentucky’s Sixth Congressional District was often listed at the top. Republican Andy Barr needed to present his record of leadership and results to the voters while also pushing back against a well-funded and nationally recognized challenger.
Having worked with Rep. Barr since his first campaign in 2012, Beast was able to tap into a deep understanding of his brand and messaging to help drive the campaign to a decisive victory.
Provided Services
Opposition Content
We knew the most important success criteria for this race would be controlling the perception of our opponent. We accomplished […]
We knew the most important success criteria for this race would be controlling the perception of our opponent. We accomplished this by creating a suite of opposition content that reinforced our messaging and moved undecided voters to support our campaign.
Issue-Based Advertising
To get the most efficient use of our advertising dollars, we used research and audience insights to create issue-focused landing […]
To get the most efficient use of our advertising dollars, we used research and audience insights to create issue-focused landing pages. Through precise targeting and effective creative, we were able to acquire new emails, coalesce support, and further ingrain perception of the Congressman’s leadership on these key issues.
Timely Creative
The news cycle moves at lightning fast speeds, requiring us to be ahead of the game when it comes to […]
The news cycle moves at lightning fast speeds, requiring us to be ahead of the game when it comes to creating content that capitalizes on the moment. As key issues emerged, our team was at the ready creating timely content that drove engagement and grew our audience.
