Kevin Stitt: Getting Oklahoma’s Turnaround Started
Gubernatorial candidate Kevin Stitt was the very definition of a political outsider. He’d never sought public office, and needed to utilize every digital tool available to bring his name ID up from zero. Our goal was to translate his immense success as a businessman into content that supported his vision of making Oklahoma a Top Ten state.
The results? A Primary Election success which led to a victory over a very popular candidate in the runoff, and eventually a big win over his Democratic opponent on Election Day.
Kevin Stitt is now the Governor of Oklahoma, and well on his way to making Oklahoma a Top Ten state.
Using Kevin’s refreshing energy and platform, our team worked hand-in-hand with the campaign to drive engagement, bring in donors, and amplify their message to Oklahoma voters.
Coming off a surprise second place finish in the primary, Kevin found himself pitted against Oklahoma City’s very popular Mayor, […]
Coming off a surprise second place finish in the primary, Kevin found himself pitted against Oklahoma City’s very popular Mayor, Mick Cornett. Our team built a page focused on highlighting the Mayor’s more liberal positions, effectively working in tandem with paid advertising and television spots to undermine Cornett’s conservative credentials.
The site was visited nearly 12,000 times over the final three weeks of the campaign. Kevin won the runoff 55% to 45%. An unexpected, and decisive landslide victory.
An Advertising Juggernaut
On day one our biggest problem was clear: people didn’t know Kevin Stitt. That reality meant we had to go […]
On day one our biggest problem was clear: people didn’t know Kevin Stitt. That reality meant we had to go all-in on aggressive advertising campaigns. In the end, Google and YouTube advertising generated over 38 million impressions while over 10 million impressions were delivered on Facebook. Between both platforms, those ads drove over 2 million clicks, views, and interactions.
Kevin went from unknown, to a well-liked, well-defined known in large part due to this aggressive outreach.
Email Success: Build & Amplify
Kevin started the campaign with exactly zero emails at his disposal. He ended it with over 14,500 contacts brought in […]
Kevin started the campaign with exactly zero emails at his disposal. He ended it with over 14,500 contacts brought in via our advertising. Our team of copywriters and designers regularly amplified the campaign’s message via email — sending 222 emails through the cycle. Most impressively, those campaigns averaged a 30.1% open-rate and 6.67% click-through-rate, both industry leading numbers.
Email began as a potential liability, but ended up as one of Kevin’s strongest advantages over his competitors.