Kristi Noem: Leadership, Family, and a love for South Dakota
Building on Kristi Noem’s existing identity we developed a new brand language of palettes, iconography, typography and that reinforced their essential brand attributes: approachability, effortlessness and confidence.
Provided Services
Our work with the Noem team was built around taking a successful Congressional campaign and refocusing Kristi’s winning message to the issues impacting South Dakota.
The Plan
Kristi’s plan for South Dakota was the foundation of the campaign from which all other messaging, graphics, and videos were […]
Kristi’s plan for South Dakota was the foundation of the campaign from which all other messaging, graphics, and videos were built.
The Plan, shared Kristi’s vision for agriculture, local veterans, education, infrastructure, families, and the ever important pheasant population. Emails, social media, graphics, and advertising all came back to how we can tell more people about the many components of Kristi’s plan for South Dakota.
Storytelling
Visuals were the foundation of getting Kristi’s message to people in South Dakota. Long messages about complicated issues being made […]
Visuals were the foundation of getting Kristi’s message to people in South Dakota. Long messages about complicated issues being made simple was an important part of helping Kristi’s message resonate with voters everywhere.
Personal and Professional
Kristi’s love of basketball and March Madness merged seamlessly with the campaign against taxes under the Obama Administration. South Dakotans […]
Kristi’s love of basketball and March Madness merged seamlessly with the campaign against taxes under the Obama Administration. South Dakotans placed their votes for which tax moved on to the next round in a competition for Obama’s WORST tax.
Which would you have picked?
