Mark Gordon: Corralling Victory in the Cowboy State
When Mark Gordon found himself in a 7-way standoff for the Republican nomination for Governor of Wyoming, Beast Digital devised a plan that would boost his name ID, deliver targeted content to voters on the issues they care about, and build Gordon’s brand as a problem-solving conservative.
Through our advertising and content strategy, we put his campaign in a position to win both the primary and the heated general election.
Provided Services
Working closely with the Gordon for Governor team, we produced winning content that drove engagement and kept Mark visible to voters.
Powerfully Targeted Advertising
The intensity of the race required an intense digital advertising plan to match. We optimized spend to keep the campaign’s […]
The intensity of the race required an intense digital advertising plan to match. We optimized spend to keep the campaign’s message at the top of search pages and news feeds.
Stand Out Content
To connect with voters in a crowded and noisy field, we developed social, website, and email content that helped the […]
To connect with voters in a crowded and noisy field, we developed social, website, and email content that helped the Gordon for Governor campaign stand out from the pack.
Branding the Campaign
Mark’s positive and pragmatic vision for Wyoming’s future is what led 67% of Wyomingites to elect him as their next […]
Mark’s positive and pragmatic vision for Wyoming’s future is what led 67% of Wyomingites to elect him as their next Governor. Everything we produced reinforced his brand and allowed voters to see their role in the future.
