New York Republican Party: Challenging the Reign of “King Cuomo”
When Andrew Cuomo’s top aide was convicted for his role in the “Buffalo Billion” scheme, the New York GOP saw an opportunity to hold the Governor accountable for his crooked spending, cronyism, and failed liberal policies.
In that moment, the idea of knocking the crown off of “King Cuomo’s” head was born.
An aggressive advertising campaign targeting conservatives and moderates across the state helped spread awareness about the trial, and about Governor Cuomo’s long history of liberal failures
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Our team worked hand-in-hand with the New York GOP leadership on a tight timeline to turn a golden opportunity into millions impressions and views, and thousands of new email addresses.
King Cuomo: Abdicate the Throne
Timing was extremely important on this project, and our team was able to create a concept, execute landing page development, […]
Timing was extremely important on this project, and our team was able to create a concept, execute landing page development, and launch at kingcuomo.com less than a day after our initial discussions with the NYGOP team.
The site would be visited 36,298 times and the conversion-rate on the page of visitors who signed-up was an outstanding 46.95%, one of the best conversion-rates we’ve seen to date.
Facebook Ads Amplify the Message
Simply building a landing page is only one part of the equation — it won’t do any good if no […]
Simply building a landing page is only one part of the equation — it won’t do any good if no one sees it. As such, our team put together a comprehensive Facebook Ad plan to drive traffic to the King Cuomo site.
In less than three weeks, the ads garnered 4,682,661 impressions while reaching an audience of just under one million people. In the end, the advertising campaign was responsible for driving 96% of the sites traffic, and nearly 100% of the conversions on the page.
Our Videographers Offer Their Verdict on Cuomo: Guilty
Our video team immediately set out to define Cuomo’s culture of corruption, and to showcase his guilt throughout a long […]
Our video team immediately set out to define Cuomo’s culture of corruption, and to showcase his guilt throughout a long history of shady dealings. Within 48 hours of the New York GOP requesting a new ad, our team had it completed.
The video we created, and amplified via Facebook and YouTube advertising, received an enormous response. On YouTube, the advertising efforts resulted in nearly 760,000 views while the Facebook video advertising achieved over 450,000 views.
