I can’t count the number of times I’ve encountered so-called social media “experts” who have their Facebook and Twitter accounts linked.
How many times have you logged onto Facebook only to see one of your “friends” sharing something with ten irrelevant hashtags and a bunch of “@” mentions that don’t make sense on Facebook.
Or perhaps you’re friends with the guy or gal who typically write a small thesis when they post to Facebook…and for some reason have that account coupled with a platform that limits your internal monologue to 140-characters or less.
Knock it off.
Facebook and Twitter might be working really hard to be more like one another, but the language of both platforms, the typical frequency of posting, as well as the messaging goals, could not be more different.
Coupling accounts is a rookie mistake that, thankfully, can be fixed with a few quick clicks on Twitter (Navigate to “Edit Profile” scroll to the “Facebook” section at the bottom and deactivate).
At that point, you’ll have rectified this social media faux pas and will be free to engage much more wisely moving forward.
Until next time!