Building a website can be a daunting task if it’s not in your arsenal of fluent skill sets; not knowing where to start or how to represent your brand at its full potential can be overwhelming. Luckily, there are software programs out there to help you get started known as Content Management System, or CMS. One that tops most any Google search when looking for the best CMS is WordPress.
WordPress began in 2003 and as it reaches its 18th year, it is still one of the top CMS platforms out there today. This success is largely attributed to the commitment of its creators, Matt Mullenweg and Mike Little, pushing consistent updates to maintain the software’s unique and flexible features year after year.
A few quick facts about WordPress before we dive into WHY it is the best (you can find these and more at Kinsta)
- Over 500 websites are built using WordPress every day.
- WordPress now powers around 30-40% of the internet.
- It’s used on 14.7% of the internet’s top websites.
- WordPress has a 60.8% market share of the CMS market.
- There are over 55,000 plugins on the WordPress Directory with options being added every day.
So what makes WordPress the best CMS platform? We’ve outlined some of the highlights of WordPress below.
Top 3 Reasons of Why WordPress is the Best CMS Platform
1. It’s User Friendly
WordPress is organized in such a way that it is clear and sensible for both experienced developers and beginners. Its clean interface is not only powerful, but also easy to use with little to no coding expertise needed. The unique features of the platform give users the ability to create and maintain scalable designs with minimal effort. Many CMS platforms still require years of developer experience to utilize, but that’s just not the case with WordPress, it is great for beginners. It’s used by a variety of organizations, from individuals to large scale corporations to small not-for-profit charities, and you can even create your own eCommerce stores form an easy to use, versatile platform.
2. It’s Free
Since it began in 2003, WordPress has been completely free. From download to unhinged use of all its awesome features, it’s 100% free. Although hosting and domain name(s) will play into the cost of your actual website, the builder is at no cost to you. The platform comes with over 200 free themes that anyone can use, all completely flexible and customizable including fonts and color schemes.
Between quality and price I could stop there, but I digress.
3. It’s Easy on the SEO
Any business out there today with a digital presence understands the importance of SEO. Whether we fully understand how SEO works, we do know it plays a vital role in our website being seen. WordPress has a 99% approval rating for SEO friendliness as reported by Google. WordPress has plugins tools specific for SEO to get a website ahead of its competitors. In addition to the SEO tools, it features image alt tags, meta tags, URLs and more to boost SEO performance from the beginning.
WordPress and SEO truly go hand in hand. You can modify everything you would need to boost SEO right out of the gate – meta tags, title tags, image alt tags, and URLs. And this is before you add any plugins!